Assist-2-Sell - About Assist-2-Sells Founders - North Americas Leading Discount Real Estate Company

The Founders

Putting the consumer first has always guided their planning. Mary and Lyle have always believed in Assist-2-Sell and knew it would work. Despite the many challenges they have faced over the years, quitting was never an option. They wanted to make a difference in the lives of a lot of people, including consumers and real estate agents, and they have.

Over the last 20+ years, Mary LaMeres-Pomin and Lyle Martin, the founders of Assist-2-Sell, have built an enduring and very successful partnership, and a close friendship. To what do they credit this long-standing relationship? Mutual respect and trust. They also share one another’s commitment to excellence and strong work ethic, as well as the determination to revolutionize the real estate industry.

As "traditional" real estate agents, Mary and Lyle recognized the inefficiencies and inconsistencies rampant in the real estate industry. Home sellers had little choice but to pay high commissions with no assurance of receiving high value. "Traditional" agents struggled to attract sellers, spending most of their time looking for business instead of actually doing business. Mary and Lyle didn’t think this was working well for most home sellers—or real estate agents—and they believed there had to be a better way. In 1987, they became partners in a new real estate brokerage in Reno, Nevada, called Assist-2-Sell. That partnership has since become one of the greatest success stories in the real estate industry.

Assist-2-Sell has grown far beyond its Reno roots. Assist-2-Sell has hundreds of offices throughout the United States and Canada. Entrepreneur Magazine has tracked Assist-2-Sell’s growth, ranking it No. 48 in its "Franchise 500" (January 2007), and naming it one of the "Fastest-Growing Franchises" and one of "America’s Top Global Franchises" four years in a row (2004-2007). Mary and Lyle have also been recognized as two of the "100 Most Influential Real Estate Leaders" by Inman News three years in a row (2005-2008).

Mary and Lyle continue to play a vital role in the success and growth of their company. Nearly every month, new franchise owners travel to the corporate office in Reno, where they are trained on the "Assist-2-Sell System" by Mary and Lyle themselves. They continue to teach the training classes because they love sharing their ideas, methods and experiences with franchise owners. They enjoy being part of the transformation and success of franchisees, and are motivated by their desire to help consumers enjoy the benefits of a better way to buy and sell real estate.

Mary and Lyle continue to make necessary adjustments to the "Assist-2-Sell System," based on changes to the marketplace and in response to the needs of the consumer. They have always been dedicated to listening to consumers and to constantly improving.